This article was originally published in May of 2017–as of October 2018, Google Analytics Enhanced eCommerce tracking is now natively supported by SamCart. I highly recommend checking that out rather than attempting to implement one of the solutions I’ve documented below. You may still find the information on tracking lifetime value in your CRM via SamCart and Zapier useful, so I’ll keep this post up in its original format.

Here’s the original article:

SamCart is a conversion rate optimized eCommerce platform that launched in 2014, and has been growing steadily ever since. Its primary features are a low tech, turnkey style system that allows you to easily plug your products in and start selling. It also offers one click upsells, upsell funnels, and some other goodies along the way–all for $99/month, with no additional processing fees. They’ve got a free 14 day trial available if you’re interested in exploring more in-depth, or following along with the tutorial below.

This isn’t a SamCart review, so I’ll spare you my somewhat mixed feelings on the platform, and get right to it: SamCart and Google Analytics. How do we make them play nicely together?

The reality is: it isn’t easy. Although SamCart announced Google Analytics Enhanced eCommerce functionality was forthcoming in November 2014, it’s not yet arrived as of publication (May 2017, 3 years later). While SamCart has endeavoured to provide in house stats, they don’t really give you much to work with beyond how much money you’ve made in total and on what day. This is especially true if you’re looking to dig deep into where your conversions are coming from, how one audience converts compared to another, and so on.

Basic SamCart and Google Analytics Setup

This is where third party analytics software, such as Google Analytics, typically come into play. Setting up a basic connection is simple: Hover over your username, go to Settings > General, scroll down to Embed HTML/Scripts and paste the standard Google Analytics tracking code. Tracking goals, specific product purchases, and order values are more complex.

For best results, I recommend using all of the options below in tandem:

#1 – Tracking the summary page

The summary page is the standard page all users see after completing a purchase, even if their referral data has been lost in the PayPal redirect cycle. If you simply want to “count” how many sales you’ve made, this is the way to go. The setup is fairly straightforward.

The goal setup in Google Analytics would be as follows:

Start by creating a Custom Goal (Admin > View > Goals from your GA dashboard). Select Destination and name the goal something along the lines of SamCart Purchase. For the Goal details portion, select the Regular expression option from the drop down menu and enter /summary* in the text field. Hit save and you’re all set.

What’s wrong with this setup?

The main disadvantage is that users can potentially visit their summary page more than once, which will trigger an additional “hit” for the goal, making your total count inaccurate. I would say your accuracy rate with this option is between 80% and 90%.

#2 – Tracking custom thank you pages

Another fairly simple option for tracking involves using custom thank you pages. You can set these up on specific products pages by clicking “Advanced” and entering the URL in question in the Thank You Page URL field.

Here’s a quick timesaving tip: instead of creating 5 different actual pages for your different products thank you pages, use a parameter like in the above example. In this instance, you would create a page on your website’s backend with the URL “http://yourwebsite.com/thanks”. Then, on each different SamCart product, you would give the URL a different parameter: in this case “?apples”. The same would be true for other products, like “?bananas”, “?oranges”, and “?grapes”. These pages don’t have to actually exist, they just tell Google Analytics the information it needs to know to record the conversion.

The goal setup in Google Analytics would be as follows:

Custom > Goal type: Destination > Begins with: thanks?apples

Remember, yourwebsite.com/thanks?apples doesn’t actually exist, only yourwebsite.com/thanks. As you can see here, I’ve also set a “Value” for this goal of $5. This allows me to unlock features in Google Analytics like “Page Value” (the average value of a sales page, for example) and “Session Value” (the average value of any session a user has on my site).

What’s wrong with this setup?

Similar to option #1, the biggest issue for this goal is that a user can visit the page more than once, causing the goal to trigger multiple times. This is especially frustrating when a goal has an assigned value, because it skews all associated data. I would give this method an accuracy rate of 75% to 85% (mostly because of the capacity for “contamination” of your dollar value stats).

#3 – Using HTTP POST

This method is far and away the most accurate, and also has the most difficult setup process. In the same month that SamCart promised a future where Google Analytics eCommerce was supported, they announced that they were now sending data via HTTP POST. Every time a purchase (or refund) takes place, SamCart sends a “hit” to your specified URL (in this case, ours will be a Google Analytics URL).

Let’s build our “hit” first. We’ll be using an “Event” type hit, which has the follow parameters:

v=1 // Version.
&tid=UA-XXXXX-Y // Tracking ID / Property ID.
&cid=555 // Anonymous Client ID.

&t=event // Event hit type
&ec=video // Event Category. Required.
&ea=play // Event Action. Required.
&el=holiday // Event label.
&ev=300 // Event value.

If you’re not very technical, don’t let your eyes cross just yet. We’ll go through this bit by bit, and use Google’s own Hit Builder Tool to create and test ours. I highly recommend making yourself a spreadsheet to keep track of this information, because you’re going to need it all again when we program the goal into Google Analytics (and it has to match perfectly to work). For our hit the parameters are as follows:

Event Category: SamCart

Even Action: Purchase

Event Label: Apples (this is your product name, typically, but it can be whatever you like)

Event Value: 5 (optional)

Here’s how our hit is going to look when we paste it into the SamCart field:

http://www.google-analytics.com/collect?v=1&t=event&tid=UA-XXXXX-Y&cid=555&ec=SamCart&ea=Purchase&el=Apples&ev=5

IMPORTANT: UA-XXXXX-Y needs to be replaced with YOUR Google Analytics Tracking ID or Property code. This can be found in Admin > Property > Property Settings below Basic Settings labeled as “Tracking Id”.

When your hit is ready (you can use the Hit Builder to test and see if it’s valid), paste it into the Notification URL section of your SamCart product, under the Advanced tab:

The goal setup in Google Analytics would be as follows:

Custom > Goal type: Event > Event Category: SamCart / Even Action: Purchase / Event Label: Apples / Event Value: 5

This MUST match the hit parameters you created. Parameters are as follows: Event Category is ec, Event Action is ac, Event Label is el, and Event Value is ev. (ev is the only value that can be different, select “No” under Use the Event value as the Goal Value for the conversion to enable a custom currency integer like 4.99 instead of 5, which would not be an option when creating the hit).

Quick note: even without setting up the goal, this event will begin tracking once it’s properly setup. Setting up the goal is merely to allow you to access features like those mentioned above (Page Value, Session Value, etc) and get a clearer picture of your sales. You can still checkout your events under Behavior > Events > Overview.

What’s wrong with this setup?

This is about as good as it gets (for now). There’s no worries about an action triggering more than once and, for the most part, it allows you to access a lot of Google Analytics’ features for conversion tracking. However, there are still some issues with referral information getting lost, especially if you have PayPal active in addition to standard credit card processing. (Check out the bonuses for more info.)

That’s it for now! I hope this guide helps you get setup to start collecting quality data from your SamCart sales. Remember, your conversion rate optimization related conclusions are only as reliable as the data they are based upon!

Looking for more? Here’s a few bonus SamCart integrations tips:

Bonus #1: Referral Exclusions (the PayPal redirect loop)

If you have PayPal as an active payment option (one of two at SamCart, the other being being the omnipresent Stripe), you may notice it wreaks havoc on your referral paths. What’s that mean? Well, instead of seeing that a user came to your site via organic search and then converted on sales page #2 or even the contents of a UTM tracking URL, you’ll just see “paypal.com” as the referrer. This is obviously not accurate, and it’s best you strip it out of your Analytics account using the Referral Exclusions option.

Simply go to Admin > Property > Tracking Info > Referral Exclusion List to begin the process. While you’re there, I also recommend adding SamCart itself along with any domains associated with your CRM or e-mail processor.

Bonus #2: SamCart and Infusionsoft or other CRMs (via Zapier)

Zapier is a great tool that anyone can use to help integrate their systems. Recently SamCart was added to that list! Awesome.

One of the most valuable pieces of info you can gather about your “list” is “what is a subscriber worth?” It can help you determine how much to spend on leads, how your organic growth relates to your business income and so on. This final tip is a potential solution for folks who use SamCart and Infusionsoft (or similar CRMs that allow you to create a custom fields related to customer entries.)

(One quick caveat: this Zap uses several premium features)

Your first step will be to go into your CRM and create a custom field. If currency is an option, use that, but if not, a standard decimal number is fine. We’ll call ours “Custom AField”.

Once you’ve got your custom field ready, head over to Zapier to construct your Zap.

In this case our Trigger is a new order in SamCart, our first Action is to Create/Update. I usually set duplicates to be checked by e-mail so you don’t end up with a lot of repeat contacts, but it happens sometimes. Use the e-mail field from SamCart, and you can take this opportunity to update any other fields you’d like as well using the SamCart order details (first name, last name, etc). Next, we want to setup the Numbers action:

In this case, we’re adding together any existing value in Custom AField with the price of the most recent order. So, say your customer spent $50 5 weeks ago, and today they’ve spent $25. That means the SUM function will generate a value of 75.

Caveat: if you have issues with Zapier not always reading the data for an empty field from Infusionsoft or your CRM as an integer, use this variation on the formula above:

IF(ISNUMBER(YourCustomField),YourCustomField+SamCartOrderTotal,SamCartOrderTotal)

This variation will cause the formula to only run as an equation if it renders YourCustomField as an integer. Otherwise, it will just return the SamCart purchase total.

For the final step, we simply plug the new number back into Infusionsoft.

To do this, we’ll use another Create/Update Contact Action and fill the Lifetime Value field with the SUM from step three.

You’re all set! You can create a Custom Statistics Dashboard on your Infusionsoft Dashboard to keep you updated. You can do this by first creating a Custom Saved Search that includes your new custom field (Lifetime Value). Then, go to your dashboard and click Add Dashboard Widgets > Custom Statistics and customize it as follows:

In this case, I decided to include both SUM (the total of all values in the CRM database for Custom_aField AKA Lifetime Value) along with AVG to give me the average value of a contact.

There you have it! That’s all I’ve got for now for Google Analytics and SamCart integrations, and I hope you enjoyed the bonus content.

Let me know if you have any questions about the process and I’ll try to help you out.

Until next time!

I recognize this reads like a clickbait title, but what I’d really like to share with you is how I used If This Then That (IFTTT) to automate a lot of the processes involved in finding new clients for my business. I’m not guaranteeing any crazy results, other than saving you some time and making things feel a bit more managed.

Here’s my results, courtesy of Mint:

I track my expenses and income in Mint, which generates fun charts for you automatically!

Preparations

Any business worth its salt has some sort of sales funnel or process. I already had mine in the form of well-written, evidence based cover letters customized for the different variety of gigs I apply for. Additionally, I have a basic funnel setup on my personal website: a prompt to sign up for a free consultation or get a free assessment at the bottom of all my lead generating pages. I like to give people the option of the more engaged consult call versus the more casual e-mail based assessment. It helps me gauge a lead’s warmth as well.

Timeline

June 27th – Initiate first Upwork RSS feed job alert to E-mail Digest

I first started playing around with IFTTT in May of 2016. I tried a few simple things at first to make sure I liked the system, like automatically setting my phone to 100% volume when my partner texts me or receiving an alert when it’s going to rain the next day. I progressed to more business related task automation by having IFTTT turn my Etsy orders into Trello cards with due dates based on my quoted shipping time.

From there I initiated my first handful of Upwork RSS feed based job alerts. Creating these is simple, see a detailed breakdown of the process below.

June 28th through July 15th – Tweak and revise the Upwork feed based on results

It was clear pretty quickly that tweaking was needed to make sure jobs were relevant. I started by using built-in filters to remove entry level jobs, full time gigs, and restrict results to the North American region. I also added negative keywords like -assistant, and used some “exact phrases” where needed. See more on that below. The results were much improved.

July 16th – Initiate first local Craiglist based gig feed alert

Not that many people post gigs on CL (at least not in my area), but there are some who do. I’ve closed 2 clients through CL in recent months, and the key is knowing when they post so you can respond quickly. If it’s best to choose the earliest time slot for a job interview, then I’d say that applies here too.

August 9th – Initiate first Upwork RSS feed instant job alert

Some gigs get filled fast. As in “less than 24 hours” fast. This became clear to me when I was getting a lot of rejections for certain jobs because clients had already chosen another freelancer, even though I’d applied within 12 hours or less. Once I setup my instant alert, I started seeing a much higher response rate and my first conversion.

Tailoring your feed: squirt gun versus firehose

Suppose on a hot summer day someone offered your parched self a drink of water–but you only had two options for delivery: a squirt gun or a firehose. The squirt gun would take a long, frustrating while to quench your thirst–while the firehose would most likely seriously injure you, while providing little to no refreshment. Obviously neither case is ideal, and the same can be said for the gig-based job hunt. You’re on the lookout for a happy medium when it comes to tailoring your job posting subscription.

Make sure you’re searching for something specific. Don’t just search for “Japanese to english translation”–remember to include your specialities and exclude things you don’t like to do. I’m not an admin person, so I always include “-assistant” as a negative keyword. This means search results that contain assistant are removed.

On Upwork, you also have the option of filtering things more specifically (see the graphic to the left).

These aren’t even all of the options. Other things you might want to consider are prioritizing clients who are in your own timezone, or clients who are interested in longer term projects. Anything that will improve the quality of your results while decreasing the quantity. A “fire hose” style job feed is just as much of a time waster as searching for jobs in the traditional way.

Setting up the Upwork RSS alert in IFTTT

So we start with the “if this” bit: in our case, the RSS feed generated by Upwork. We’ll start on IFTTT.

Click the dropdown menu below your username and select the Create option. Then, once you’re on the page, search for RSS in the trigger channel box.

Select RSS and then select “New feed item” (we’re going to specify the keywords/phrases on the Upwork side, so no need to filter them again).

Now it’s time to get your RSS feed URL. Head over to Upwork and the “Find Work” section.

For this example, I’m going to say we’re a social media specialist who prefers to work with Pinterest accounts. We’re experienced and we’re not interested in the nitty gritty admin work, so we’re going to have a negative keyword in the form of “-assistant”. (This removes any search result that includes the word assistant).

When I first search this set of terms, I get 24,059 results! Yikes. You can narrow it a great deal by using the options on the lefthand side: I select jobs in the “Sales & Marketing” category, then select “Social Media Marketing (SMM)”. I also filter for “Hourly” paid jobs only (no fixed price gigs for us), “Intermediate” & “Expert” levels, remove clients who have no hiring history on Upwork, filter for jobs only in North America, filter out jobs that are only said to last “Hours or Days”, and remove “Full Time” positions. That leaves me with 389 jobs posted in the past 30 days or so. This helps ensure a level of quality to the job posting as well as keeping me from being inundated with only speciously relevant postings.

Once I’m done filtering, I simply click the RSS link:

This takes me to a page of random code. Ignore that bit, and simply grab the URL at the top:

You want to copy the whole, epic-ly long thing.

Go back to IFTTT and paste that in the RSS feed URL box like so:

Click the Create Trigger button and you’re done with the “If this” portion of your “If this then that”!

Your “then that” portion or action channel can be anything you like. However you like to be alerted about things. I personally use the IFTTT mail digest option, so that’s what I’ll show you how to setup.

Search for digest and select the Email Digest option.

Things move fairly quick on Upwork, so I recommend selecting the “Daily Digest” option.

The final step is to tell IFTTT when to send your digest. This is up to you entirely, do you like to look at jobs in the morning, at lunch, or in the evening after you clock out? Whatever works best for you, select that. I recommend you leave all the other options the same.

Once you click “Create Action” there’s one more important step to finalize your IFTTT recipe.

Scroll all the way down to the bottom:

Until you see this. This will be the title of the e-mail you receive: I recommend giving this a less robot-y entry. I usually do something like “New social media Pinterest gigs on UW”. Your recipe won’t be active until you click “Create Recipe” so don’t miss this final step!

Final review

Of course this will need some tweaking as you’ll likely discover! Things to keep in mind/keep track of are:

• The number of items a digest delivers weekly
• The quality of the leads a certain digest creates
• The conversion rate for a certain digest (how often you get interviewed, hired, etc)

Some of these things are, of course, not related to the feed itself necessarily. You may need to improve your cover letters, show more samples of your work product, or solicit testimonials from past clients. Setting your freelance rates is also a big factor in a client’s process of deciding whether you’re “worth the investment”. Check my other post on how to set your freelance rates while still earning a profit and without forgetting to account for your expenses.

Questions:

Why create your own feed setup? Don’t Upwork and Craigslist do this for you?

CL does provide a subscription option similar to what IFTTT can do for you–don’t get me wrong there. Upwork, on the other hand, I have found doesn’t quite have the algorithm down for recommending job postings. When I still had the e-mail option active, I would regularly get messages about jobs that were a “great fit” that seemed completely out of left field given my profile and qualifications. Plus, I really don’t like logging in to the Upwork dashboard on my browser if I don’t have to. It’s a time suck.

You said “automated” before–this still seems like a lot of work.

True–it’s not a completely automated or passive process. You still have to read through the job postings, reach out when they seem relevant, and present yourself as an ideal candidate. But, I find this a lot easier and less time consuming than having a set time that I go “looking” for new work. These digest e-mails are something I can easily read while eating breakfast or, more realistically, groggily lying in bed with one eye open. If I see a position I like, I simply push the link to my work station via Pushbullet.

What do you think? Will you give this system a try? Let me know in the comments!

UpWork (oDesk/eLance)

Tracking down clients can be difficult, especially when you’re just getting started. Networking is a great resource, but why not go to where the clients are already searching? UpWork (formerly oDesk and in conjunction with eLance) is a great resource for all kinds of freelance work. It’s a global market place, so wages can be a little deflated (especially if you live in the US or the UK) but there are plenty of clients willing and ready to pay a fair wage for your skills. Build a great profile page and start applying–it’s free for the most part–and backed by lots of reassuring guarantees for hourly paid work. It also comes with a time tracker app built in–an essential freelance tool!

Toggl

If you’re working on your own (which most of us are) sometimes keeping track of hours can be tedious. I prefer to bill on an hourly basis for a variety of reasons, and as a result I want exact accounting of how I spend my time. That’s where Toggl comes in. It’s a light weight desktop and mobile app (for tracking on the go, a feature I love for answering e-mails on the train, for example) that tracks your time. Simple as that! At the end of your billing period (which you can determine as you see fit) you can create reports based on clients, projects, etc. You can get even more done with Toggl Pro, including billing clients directly from the Toggl interface. Pricing is competitive and my experiences with the support team have been excellent.

Acuity Scheduling

Both you and your clients are running businesses–maybe you’re in different timezones, on different schedules, who knows. Making time to check in via video chat or phone calls can be really difficult. Acuity Scheduling makes booking times easier. If you have a lot of clients you make time for on a regular basis, you can setup an Acuity account and open set times at which you are available. When one client books in, their time will become greyed out. No more accidentally scheduling two folks on top of one another!

Streak

Streak has been a game changer for me. My inbox is insane. I manage multiple POP accounts in addition to my primary Gmail all in the same space (maybe not the best choice, but I can’t bring myself to change my system…). With Streak you can track and organize your client e-mails from initial contact to making the sale. Doesn’t matter what your end goal is, really! You can always rename your “stages” that e-mails funnel through. You can “box” e-mails related to a project together, you can see which of your messages are still awaiting reply, you can even see when clients read your e-mails. This is just scratching the surface of what Streak can do, and the best part is the basic version is free.

Boomerang

There’s more e-mail efficiency tools where that came from! Burning the midnight oil, but don’t want to look like the type of person who sends work e-mails at 3AM? Use Boomerang to delay an e-mail’s send time until at exact time later or use fuzzy logic to send a message “tomorrow morning”. Not getting a response for an important message? Set it to jump back to the top of someone’s inbox a few days later if you haven’t received a reply yet. Boomerang is a little basic compared to Streak, but still a great tool.

Zapier

This is by far the most versatile of the freelance tools on this list. Got a task you need to automate? 9 times out of 10, Zapier can do it for you. You can check out some of their most popular “use cases” here, but honestly the sky is the limit. Great for capturing leads, scheduling follow up e-mails, populating documents, and almost anything to do with payment management. Some app integrations are considered “premium”, but generally the free version is sufficient for the average user. Need more? They’ve got a variety of monthly commitment levels available.

Buffer

We’re supposed to keep swimming in this social ocean or we’re going down, shark style, right? But maybe you don’t have time to hop on Facebook twice a day and constantly reload your Twitter feed. Stay active on social media without being constantly distracted with Buffer–sit down at the start of the week, line up some posts, and don’t think about it until next Sunday. Curb the addiction to your phone and spend some time in the great outdoors. (Or at least go to the cafe down the street?)

Are there any other apps you use to keep on task while working freelance? Let me know in the comments!