Conversion Rate Optimization
Conversion Rate Optimization or CRO is a systematic process of getting more of your website visitors to “convert” into customers or leads. CRO is a growing industry that was once only accessible to enterprise level businesses. Kirin3’s boutique CRO model brings this invaluable business resource to companies of all sizes and markets.
The critical first step in any CRO engagement is the Conversion Audit:
The value of A/B testing: year to year, best practices change. Design theory and principles of good user experience often conflict. A/B testing allows you to cut through any noise and see what works for you site and your customers, and what doesn’t.
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