Conversion Rate Optimization
Conversion Rate Optimization or CRO is a systematic process of getting more of your website visitors to “convert” into customers or leads. CRO is a growing industry that was once only accessible to enterprise level businesses. Kirin3’s boutique CRO model brings this invaluable business resource to companies of all sizes and markets.
The critical first step in any CRO engagement is the Conversion Audit:
The value of A/B testing: year to year, best practices change. Design theory and principles of good user experience often conflict. A/B testing allows you to cut through any noise and see what works for you site and your customers, and what doesn’t.
Search Engine Optimization
Want to build your audience without spending a fortune on paid traffic? Organic traffic is the answer and SEO is how you get there. There’s been a lot said and done around SEO in the past 10 years. Kirin3’s approach cuts through the nonsense by practicing pragmatic optimization.