I founded Kirin3 based on 3 principles: pragmatism, honesty, and openness.
I wanted to take a new approach to inbound marketing because potential clients I encountered were often confused and frustrated. There’s so much high-minded information flying around about best practices, design theory, customer psychology–and people wanting to charge you through the nose for it. It can often be hard to distinguish between sales talk and actual human communication. That’s why I’ve built my business to be different:
Bottom line: this approach means a great client experience, every time
It also produces measurable, positive results.
Case Study: Boosting List Building
I worked with monetized content sports blog Golf State of Mind to increase opt-in rate. I tested and implemented new lead magnets, a welcome gate, exit intent offerings, topic specific popups, and Google AMP for blog pages. Over the course of 20 weeks, opt-in conversion rate tripled (307%) from 1.42% to 5.78%.
Case Study: Improving Conversion Rates
I worked with Canada Immigration Partners, an immigration firm selling paid consultations, to improve conversion rates. I implemented improved lead capture (via Drip), sitewide user experience, and copywriting. Over the course of 6 months, paid consultation conversion rate more than doubled (130.61%) from 0.63% to 1.45%.
At the end of the day, when you love what you do it shows.
And I know that’s what’s shining through for my clients.