My name is Kelly M. Christensen and I’m an Optimization Specialist and founder of Kirin3. I specialize in conversion audits for businesses of any scale or market. Looking to boost your conversion rates and revenue so you can spend more time growing your business? That’s where I come in.

When I founded Kirin3 in 2010 (then Kirin Design Studios), my vision was providing web and graphic design to small businesses and entrepreneurs. As my business grew, my skillset and my clients’ needs evolved rapidly.
It became clear to me that the best results came when I applied a 3 pronged approach: implementing marketing automation, search engine optimization, and conversion rate optimization as a unit to maximize returns.
SEO CRO Marketing Automation


every project begins with a comprehensive analysis and action plan

based on the initial action plan, I advise on and implement changes

using a variety of tools, I closely monitor the results of the initial experiments

based on data collected, we refine efforts even further to maximize results

Every project is unique. Want to chat more about what I can do for you and your business? Click below to book a free, 15 minute consultation.GET A FREE CONSULT

Experiment based marketing, sometimes called “growth hacking”, takes the murky art of marketing and turns it into a data-driven science. All of my recommendations and implementations are based on case studies, industry standards, and hard data. Data also reveals what’s working for you and what isn’t.
Are you ready to boost your business
and take back your free time?

Products & Services

Below you can learn more about the services that make up Kirin3. Each offering is designed to boost revenue, grow your business, and save you time.

Conversion Rate Optimization

Conversion Rate Optimization or CRO is a systematic process of getting more of your website visitors to “convert” into customers or leads. CRO is a growing industry that was once only accessible to enterprise level businesses. Kirin3’s boutique CRO model brings this invaluable business resource to companies of all sizes and markets.

The critical first step in any CRO engagement is the Conversion Audit:

Clients who take advantage of a Conversion Audit also get access to value pricing for all Pay As You Go A/B tests.

A/B Testing

The value of A/B testing: year to year, best practices change. Design theory and principles of good user experience often conflict. A/B testing allows you to cut through any noise and see what works for you site and your customers, and what doesn’t.

Search Engine Optimization

Want to build your audience without spending a fortune on paid traffic? Organic traffic is the answer and SEO is how you get there. There’s been a lot said and done around SEO in the past 10 years. Kirin3’s approach cuts through the nonsense by practicing pragmatic optimization.

Just starting out with SEO?
Explore my free and low cost resources

The SEO Competition Elimination Cheatsheet
SEO Competition Elimination Cheatsheet
The Ultimate Technical SEO Audit
technical SEO audit
The No Nonsense Guide to Creating and Optimizing Content for SEO
No Nonsense SEO

Ready to start building your rankings and driving more traffic? Learn more about my packages